ABOUT US
about
about
about
Smör is swedish for butter - The ingredient that makes everything it touches richer, smoother, and impossible to substitute.
SMÖR Agency is a boutique marketing practice built on the same principle: the right addition elevates the entire result. Based in Montreal, working remotely with brands across Canada and internationally SMÖR sits between a full agency and freelance. Clients get the strategic focus of an agency engagement with the attention, taste, and quality that comes from working with someone genuinely invested in the outcome.
The work centers on brand and marketing strategy, campaign concepting, go-to-market planning, content strategy, and social media. Every offering is available as strategy only, or as a full strategy and execution engagement, depending on your needs.
See more of what we do →
Smör is swedish for “Butter” - The ingredient that makes everything it touches richer, smoother, and impossible to substitute.
SMÖR Agency is a boutique marketing practice built on the same principle: the right addition elevates the entire result. Based in Montreal, working remotely with brands across Canada and internationally SMÖR sits between a full agency and freelance. Clients get the strategic focus of an agency engagement with the attention, taste, and quality that comes from working with someone genuinely invested in the outcome.
The work centers on brand and marketing strategy, campaign concepting, go-to-market planning, content strategy, and social media. Every offering is available as strategy only, or as a full strategy and execution engagement, depending on your needs.
See more of what we do →
Smör is swedish for “Butter” - The ingredient that makes everything it touches richer, smoother, and impossible to substitute.
SMÖR Agency is a boutique marketing practice built on the same principle: the right addition elevates the entire result. Based in Montreal, working remotely with brands across Canada and internationally SMÖR sits between a full agency and freelance. Clients get the strategic focus of an agency engagement with the attention, taste, and quality that comes from working with someone genuinely invested in the outcome.
The work centers on brand and marketing strategy, campaign concepting, go-to-market planning, content strategy, and social media. Every offering is available as strategy only, or as a full strategy and execution engagement, depending on your needs.
See more of what we do →
is Swedish for butter
is Swedish for butter
is Swedish for butter
FOUNDER
FOUNDER
FOUNDER
Nicole Gartner
I’ve worn almost every hat in marketing and worked every facet, from the strategy at the top to the execution that carries it. It’s why I bring strategic depth and creative instincts to every project. That range was built across years in corporate marketing and sharpened by running my own small brand as an entrepreneur.
Backed by a Marketing degree and a foundation in the arts, I think in systems and stories, obsess over the details, and consistently deliver work that surprises, delights and pushes brands' boundaries.
I specialize in brand and marketing strategy, campaign concepting, content strategy, and go-to-market planning - with the ability to execute across what I strategize. My sweet spot is working with brands at a turning point, who need someone to find the missing puzzle piece and build something worth talking about.
I’ve worn almost every hat in marketing and worked every facet, from the strategy at the top to the execution that carries it. It’s why I bring strategic depth and creative instincts to every project. That range was built across years in corporate marketing and sharpened by running my own small brand as an entrepreneur.
Backed by a Marketing degree and a foundation in the arts, I think in systems and stories, obsess over the details, and consistently deliver work that surprises, delights and pushes brands' boundaries.
I specialize in brand and marketing strategy, campaign concepting, content strategy, and go-to-market planning - with the ability to execute across what I strategize. My sweet spot is working with brands at a turning point, who need someone to find the missing puzzle piece and build something worth talking about.
SMÖR keeps a small roster of trusted specialists for work outside the core offering, including paid media, SEO, marketing automation, and complex email. They work under our direction and to our standard, so clients get full-service capability without handing their brand off to a rotating cast.
SMÖR keeps a small roster of trusted specialists for work outside the core offering, including paid media, SEO, marketing automation, and complex email. They work under our direction and to our standard, so clients get full-service capability without handing their brand off to a rotating cast.
we work with clients that are:
we work with clients that are:
Our Philosophy
The obvious angle is rarely the interesting one. The strongest work usually comes from the detail everyone else missed.
Looking to add s'more flavour to your brand?
GET IN TOUCH
Have a project in mind? Whether you’re launching a brand, designing a product rollout, or elevating your digital presence, we’re here to bring your vision to life. Book a free discovery call with us below.
GET IN TOUCH
Have a project in mind? Whether you’re launching a brand, designing a product rollout, or elevating your digital presence, we’re here to bring your vision to life. Book a free discovery call with us below.
GET IN TOUCH
Have a project in mind? Whether you’re launching a brand, designing a product rollout, or elevating your digital presence, we’re here to bring your vision to life. Book a free discovery call with us below.